Handwriting

typography basic rule: thin up, thick down

BLACK LIVES MATTER typography analysis

• too complicated design diluted the message itself
• spacing for traffic weaken the msg, “too polite” to give space to the surroundings
• not even spacing, inconsistent font style - less confident, amateur looking, hesitancy due to the spacing
• singular clear statement - POWERFUL, pick your battle, don’t try to have everything, too much extra info diluted the key msg

“artistically subtle that science can’t capture”

Vocabulary of Typography

Leading - spacing between baselines.

Line Length - 50 to 60 letters is the best

Rags - irregular or uneven vertical margin of a block of type

Tracking - spacing between letters evenly according to the whole word

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