3/10 Chat w/ Baptiste

whats the brands drive to do a projection mapping?
- how do you show this experimental marketing has value? whats the metrics to quantify your impact?
  - cost effective way - PR on landmark buildings, brand engagaemnt
  - forbes - level the cost 100x better than tv campain, cheaper,
    - search for the analysis
- whats the project process like? where does the budget comes from?marketing department?
  - agency side show cost per KPI
  - miami art besal brand 200 more titok followers - 500
  - way in udner marketing strategy - lower cost KPI reached
  - stir to the right direction for the marketing
    - audience? camera filming it? there’s a dominent
    - ppl amazed from home?
    - scenario - statium - every angel or single angel?
- how to make each past project into a “case”
middle east festivals and open calls?
architecture projection mapping tips:
- animation speed?
- how to work with the exsting texture on the building?
- what looks good what doesn’t?
what are you working for? impress the
- what you produce
- engagement from the crows - reaction from crowd
- scream - win
- frustrate them + build up
- decontruct - disappear - something else - come back appear
- what it looks like every year? in a non-historical way
  - left - right - build out of projection
  - music is the silent inbetween the notes
  - powerful bright , you need powerful darkness
  - very high contrast
- use architecture parts as instrument - intellectural part
  - use window
- too much info at once
- dont do too strong with the white
- color - mood of the song
- pause
- play opposite of it, music bridge - reverse things
- nebula coming through the window
- 7 minute - neck start to hurt and lose focus
bring hope up - crash - bring hope again
- engaged
- 15 sec reel is all ppl cna get
- 2:30 hit song - thats a good time to get someone fully involved
no more than 5 key environments
- star
- particle abstract
- structure of building + music
- aim on the strong notes, build up
- finish higher?
enjoyable experience?
- slowly - climax - stablize - even higher than climax - end climax
- a great rock song - good - bad - guitar solo
- don’t exhaut the compassion of the building to early, or you will have nothing else to show
- tease
examples
- soeul - the line ceremony - all black and white - fine art university
- opeing ceremony of paris 2024 paralympic game
- reims regalia

Regalia - Reims Tourisme

tell a story through symbolism
picture eshaust themselves pretty quickly
find lines that you can connect and draw from the building, can be the center of your theme
shanghai - saga city of lights
always drive the conversation with “how much you are willing to spend”
- sometimes its not even enough to fly the team over
americans wnat you know what your price is
- the impossible triangle - level of quality, how long, budget $$$
- know their budget first, then we know how far they can go
- same level of their fan base (what they expect)
- remind them they have a brand image that can’t be lowballed
  - I want to help you but quality takes $$$
  - let them understadn why the low ball option is not as good
    - low ball - mid - fancy - give them 3 options
    - smaller project array, smaller building, shorter content