1. Client Education & Communication

Question:

• I often find that clients don’t fully understand the creative and technological possibilities available to them. For example, in VR concerts, they default to replicating real-world stages rather than embracing the potential of anti-physics and surreal aesthetics.How can I effectively educate clients on these possibilities without overwhelming them or making them feel like I’m dismissing their vision?

Follow-up:

• Are there strategies to bridge the generational gap when discussing emerging tech with clients who may have a more traditional media background?

• tie concept to results - what’s the end goal? money sales marketing? his psychology and what he wants the results to be, tie your proposal to the result.

• model the financial of the experiencial marketing, based on assumptions but they can deliver the value education to the client

• stern broadway case competition

  • whats the toatl broadway audience? how much is the conversion (1% is low)
  • look at ppl’s models and get an idea
  • low assumption

• what motivates the end client the artist?

  • at least to the manager
  • have a practical reason to bring the artist in
  • layering feedback - communication talent vs management, time changes, just the norm
  • until you have the leverage to say “its ok we don’t do business anymore”
  • tie result in
    • artist want to build audience/fan base, they want to be in front of everyone
    • manager want immediate $$
    • tie strong results that fits both of their inetrest - go back to the business model thing
    • VR conversion is higher? prove it

• What part of the business is easy? whats’s hard?

  • when u do things for free - let them pay you sth nominal like $100 - to create an invoice, to get in their invoice system - you have direct payment next time
  • do you have such and such payment system?
  • LLC - EIN number (need this) - tax form
    • register in new york - IRS form

• what you do is unique?

  • personality
  • word of mouth
  • explain simply - we do this this and this, be specific abt it

• phone screen vr? AR? make it bigger and less expensive, they are recording on their phone

2. Positioning Myself & My Business

Question:

• I struggle with how to position myself. If I emphasize that I’m a master’s student, I feel like I get perceived as “just a student.” But in reality, I have nearly seven years of experience at Google and have launched apps with millions of users. But at the same time, I AM still new to this industry…How do I strike the right balance in presenting myself as both an expert and an innovator without downplaying my current studies?
  • no body cares about which school im in - never mention that at all
  • more clarity of what we can do - examples: we produce events for music/fashion and we increase tix sale
    • museum - xx% ppl visited? more engagement?
    • all the past business are case studies now, try to get numbers
    • and put them on 1 slide
    • ask the museum ppl - ppl spend xx times longer, more ppl came in

Follow-up:

• From your experience in media and production, what do clients or producers value most when choosing a creative technologist? Is it portfolio, storytelling ability, industry credibility, or something else?
  • track records - hits, lots of success
  • storytelling capability - story is the product
    • is just them, or they have a great team/system consistent production pipeline
    • one ppl vs a consistent system
    • they can take advantage of what’s happening
    • they are interested in it and they makes me interest (know a lot abt sth)
      • you know sth only you know, put it into your product
      • sharing sth you are passionate abt
    • they pitch it but i know they want me to get interested
  • get in the door - is track records

storytelling doesn’t change, in performance: